Guides from the work
What I learned running outreach to business owners for M&A advisors and PE firms. Real numbers, no client names.
Guide · Nov 2026
What to say in a cold email to a business owner about selling
What to say in a cold email to a business owner about selling: open with a question, name the buyers behind you, skip credentials. Data from 41,353 owners.
Guide · Nov 2026
How M&A advisors find off-market sellers beyond referrals
Every way an M&A advisor can find off-market sellers beyond referrals, compared side by side on cost, speed and where each one breaks.